After that, it's the pyramid of needs. It's the same in our world.
When basic needs are filled, you aim to fulfill higher needs.
At the lowest level you need food, shelter, water and air and to survive.
Then comes higher needs. Security, both physical and economical. Friends. Resources, like money.
After that even higher needs, like fullfillment and a reason to be.
After that you can aim to become a driving force in the new world. King, religious leader, maybe a god.