Re: Steak-Flavored Irish Potato Chips (or Crisps)

Haust Wrote: Steak flavor? Isn't that just chips fried in tallow? Are we gonna start calling McDonalds french fries corn-flavored, too?
Here's the ingredient list:  Potatoes (64%), Sunflower Oil, Yeast Extract, Rice Flour, Salt, Onion, Sugar, Maltodextrin, Black pepper, Natural Flavouring, Roasted Irish Beef, Acidity Regulator: Citric Acid, Paprika Extract.

So there is actual beef apparently, plus some other stuff which is full of umami (e.g., yeast).  But I am concerned that it's only 64% potato.